(Image credit Awesome Stories )
The Importance of Storytelling
It is believed by most historians and psychologists that storytelling is one of the many things that define and bind our humanity. Humans are perhaps the only animals that create and tell stories.
In the digital age, as information is abundant and immediate, the art of storytelling is often lost. We crave the quick hit, not prolonged interaction. We go right to the punch line, without savouring the story along the way.
This presents a huge challenge, but also a great opportunity for modern marketers.
At Storied, we believe that great stories foster great relationships. We work with our clients use storytelling to connect their brands with audiences in a real and meaningful way.
The Importance of Audience.
Good storytelling begins and ends by understanding your audience.
At Storied, people come first. We respect the brand, but revere audiences. Our mission is to fiercely advocate for your audience to best serve the needs of your brand.
Putting your audience needs above your promotional agenda, will allow you to earn your slice of attention instead of assuming it
A good story is the foundation of a great conversation. We help brands tell stories that engage, entertain and create a community amongst their audiences.
The Importance of Content
Content is about more than filling the never ending void of social media. Good content serves a higher purpose.
By understanding your audiences, Storied can optimize your content and create new stories that fit the lifestyles of your audiences.
Content has value beyond your product or service. A differentiated story is valuable all on its own. We create Context and Community for your brand.
We build dialogue, not a monologue.
We create relationships, not campaigns.
The Importance of Delivering Value
As the marketing landscape gets more crowded, results are deteriorating and messages are getting diluted. Brands can no longer petulantly demand the attention of their consumers. A loud voice only gets drown out by the rest of the marketing noise.
Audiences expect more, and brands must rise to meet these expectations.
Instead, we help brands drive long term customer value in another way – through content driven experiences.
We help brands deliver value to audiences by educating them, entertaining them, and fostering a sense of community.
The Importance of Owning Your Media
“What if the kid who runs one of the biggest social media network wakes up in a bad mood, and decides to change the rules?”
Build your own platform. Don’t be beholden to another entity to attract and own your audience.
The audience is no longer captive in the media world of the post-advertising age. Brands have to develop an environment that is welcoming and captivating, and a compelling reason for them to visit, to return, and to bring their friends.
Storied builds your brand’s home on a solid foundation. One that will transcend the quicksand of time.
Earn your media by owning their hearts.