In the Beginning… There Was Marketing and Advertising.
Companies and brands worked very hard to cut through the communications clutter of quotidian life to get their message heard. As time went on, tall tales were reduced to 140 characters, leisurely consumption of long form content was interrupted by a screaming video, and bought …
Eventually the noise got louder and louder, and the resulting cacophony had the opposite of the intended effect. People stopped listening, and brands started to fail to attract the customers they needed.
In the Beginning… There Was Marketing and Advertising.
Companies and brands worked very hard to cut through the communications clutter of quotidian life to get their message heard. As time went on, tall tales were reduced to 140 characters, leisurely consumption of long form content was interrupted by a screaming video, and bought …
Eventually the noise got louder and louder, and the resulting cacophony had the opposite of the intended effect. People stopped listening, and brands started to fail to attract the customers they needed.
The History of Story Telling
Along the way, we have forgotten about the anthropological imperative of story telling. Imparting information and creating a shared experience….
From the Lasceaux cave drawings, Egyptian Heiroglyphics, tablets, parchment, Guttenburg etc the to the digital age…..
The History of Story Telling
Along the way, we have forgotten about the anthropological imperative of story telling. Imparting information and creating a shared experience….
From the Lasceaux cave drawings, Egyptian Heiroglyphics, tablets, parchment, Guttenburg etc the to the digital age…..
Information is Not Content… A Tweet is Not a Story
It’s about the relationships that are fostered and the community that is created around a commonality
ROI leads not being generated
