Storied.2017-10-26T17:03:27+00:00
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In the Beginning… There Was Marketing and Advertising.

Companies and brands worked very hard to cut through the communications clutter of quotidian life to get their message heard. As time went on, tall tales were reduced to 140 characters, leisurely consumption of long form content was interrupted by a screaming video, and bought …

Eventually the noise got louder and louder, and the resulting cacophony had the opposite of the intended effect. People stopped listening, and brands started to fail to attract the customers they needed.

Storied. An open book that says chapter 1 ...in the beginning with a man yelling at a woman with a megaphone

In the Beginning… There Was Marketing and Advertising.

Companies and brands worked very hard to cut through the communications clutter of quotidian life to get their message heard. As time went on, tall tales were reduced to 140 characters, leisurely consumption of long form content was interrupted by a screaming video, and bought …

Eventually the noise got louder and louder, and the resulting cacophony had the opposite of the intended effect. People stopped listening, and brands started to fail to attract the customers they needed.

The History of Story Telling

Along the way, we have forgotten about the anthropological imperative of story telling. Imparting information and creating a shared experience….

From the Lasceaux cave drawings, Egyptian Heiroglyphics, tablets, parchment, Guttenburg etc the to the digital age…..

Storied. An Open book with the words chapter 2 the history of storytelling printed. Pictures of a quill, hieroglyphics, typewritter and other ancient writing tools.

The History of Story Telling

Along the way, we have forgotten about the anthropological imperative of story telling. Imparting information and creating a shared experience….

From the Lasceaux cave drawings, Egyptian Heiroglyphics, tablets, parchment, Guttenburg etc the to the digital age…..

Information is Not Content… A Tweet is Not a Story

It’s about the relationships that are fostered and the community that is created around a commonality

ROI leads not being generated

Storied. a Picture of an open book with the words chapter 3 and a hand writing the words your story starts here.

Information is Not Content… A Tweet is Not a Story

It’s about the relationships that are fostered and the community that is created around a commonality

ROI leads not being generated